Since its inception, Zillow has always been apparently aimed at competing for traffic from large national sites like REALTOR.com. In a continued quest for the traffic lead in the real estate space, Zillow has released several new Facebook applications that create tabs on a Facebook business page. The Listings app will create a “My Listings” tab which will show a REALTOR’s listings at no charge.
The difference between this and the current REALTOR.com tab is that those who are NOT paying for “Enhanced listings” from REALTOR.com are now able to put the listings on their fan page at no charge. Industry experts are waiting to see how many REALTORS will download the new apps to their Facebook page and utilize them.
Other FAcebook apps offered by Zillow include a Contact form, Reviews, and Local information.