Trulia Swallows Up ActiveRain Content
According to a post on the Active Rain blog, content that was on ActiveRain.com will now be migrated to ActiveRain.Trulia.com, making the search engines such as Google, Yahoo and Bing now see all of the Active Rain content as being owned by Trulia. It will be an interesting move. Reportedly according to the blog post, outside content will NOT be migrated to Trulia and will remain on its current domain with no changes. This is leaving some in the real estate community wondering the following:
- What effect this might have on the rankings for this data?
- What might the migration mean for Trulia’s rankings overall? (They are not doing this for ActiveRain’s benefit…remember that they BOUGHT AR)
- What might the reaction from the remaining community at AR be…will they no longer see themselves as independant. (Kinda hard to say independent and trulia.com in the same sentence…but they tried to in the post.)
The SEO folks at Trulia beleive that one domain with the content of AR added into it will be stronger. There was no mention of stronger for whom..Trulia or AR?