I guess it is because of the political conventions this week and next. It is rubbing off on me, I suppose. And maybe it is because I am putting in super long hours working on real estate websites, but I cannot help but notice some undeniable truths about the real estate industry. And politics.
Seth Godin was RIGHT about Tribes.
Not just a little bit right. But 100% knock it out of the park, world class level right. 😉 Seriously.
But there is a downside. Just like politics, where everyone meets and greets you with probing questions to find out which “tribe” you are with, real estate seems to be no different. There is money to be made where people divide along tribal lines and then conquer. Tribal branding is at an all time high. Or low.
Here are a few examples. Where do your online leads come from…Zillow or not. Oh then you are a Zillot or a hater. See what I did there?
So which website do you have? Which Facebook groups are you a member of? You know they ALL have agendas, right? Are you one of the cool kids? Which franchise is your brokerage affiliated with? Are they independent? KW? RE/MAX? I could go on and on.
Here’s a thought for both politics AND for our industry.
I have a dream. Where vendors will be evaluated on the basis of their effectiveness and not the shininess of their objects. I have a dream. Where vendors will be evaluated on the basis of their effectiveness and not the… Click To Tweet Where REALTORS opinions will be evaluated on the value they generate as opposed to the volume of their online microphone. Where …oh wait, I hope I am not plagiarizing anyone, that was not a good thing to do this week. Lol.
Back to my thought…what if we could shake off the shackles and inquisitions of tribalism. And focus on what WORKS. On what is POSITIVE and on what brings out the BEST in our industry. Now THAT would be cool. It would make our industry so much more efficient.
I have several friends in the industry who rise above the tribalism. When I think of them, what sets them apart is that a) they give b) they seek truth and c) they are positive about the industry (or at least their ability to generate results profitably for clients) and oh yeah..did I mention that they give back?
A couple of them are agents, one from New Jersey and one from the San Francisco Bay Area, love them. They crack me up. I have no idea about their politics, but they are cool. And another three that are vendors. Some of the most positive and down to earth people that I know. And then there is a broker who is amazing in terms of his support for his agents. And his agents, they FEEL it. These folks are why I love what I do, even when things do not always go well. They rise above the real estate tribalism and are truly NICE people.
Notice that I did not worry about what other tribes they might be a member of. I am SURE that politically they run the gamut. Likewise I think their views on the industry are full spectrum as well. Same with ethnicity, religion, whatever…being divided and tribalized is too exhausting. It reduces our efficiency and our effectiveness. We need to rise above tribalism and even coexisting and get to uniting in simply serving clients.
Want to avoid industry tribalism? Here’s my (personal) method. The ONLY evaluation of things is this:
- Does it generate value?
- Does it generate goodwill?
- Does it make me a better person? or to grow?
- Does it leave the world a better place?
- Are people who have been doing this for 24 months still happy with it?
If the answer is yes, then cool! If not, there is no need to criticize. Next! is the best word in the English language. No rancor. No anger. No negative emotions. Just positive energy in finding what works for you. 😉
That’s my .02 😉
Peace, Love, Namaste, Prayers, or whatever floats your boat. 😉