Have you ever wanted your own TV show? We’ll with the advances in mobile and Internet technology now you can. With websites such as Ustream. You can broadcast to an audience anywhere in the world with little or no cost. All you need is a laptop or desktop and a web cam. Most computers have built in web cams already. And with a good connection, you can broadcast in almost any part of the world. Web casting allows you to do two things. One is that it makes you an authority on a particular subject. It’s important that each webcast you have focuses on a specific topic. It’s similar to blogging in which each blog you have pertains to a certain theme. The main benefit however is the exposure you gain from web casting. Photos and videos get people’s attention. More so then written text. With one webcast you can reach out to hundreds or even thousands of people. That’s some powerful marketing! How frequently you do the web cast is up to you. I would start off doing it once or twice a week to get your feet wet. Once you’re comfortable sitting in front of a camera, you can do it more often. Ustream is a great site to broadcast from. There are other sites also available. The key with any business is trying things that are different that set you apart from the rest. A very small percentage of business people use the benefit of web casting. With blogging alone only 7% of Realtors even write a blog. If you want an opportunity to create your own niche. Now is your chance.