Have you ever wanted your own TV show? We’ll with the advances in mobile and Internet technology now you can. With websites such as Ustream. You can broadcast to an audience anywhere in the world with little or no cost. All you need is a laptop or desktop and a web cam. Most computers have built in web cams already. And with a good connection, you can broadcast in almost any part of the world. Web casting allows you to do two things. One is that it makes you an authority on a particular subject. It’s important that each webcast you have focuses on a specific topic. It’s similar to blogging in which each blog you have pertains to a certain theme. The main benefit however is the exposure you gain from web casting. Photos and videos get people’s attention. More so then written text. With one webcast you can reach out to hundreds or even thousands of people. That’s some powerful marketing! How frequently you do the web cast is up to you. I would start off doing it once or twice a week to get your feet wet. Once you’re comfortable sitting in front of a camera, you can do it more often. Ustream is a great site to broadcast from. There are other sites also available. The key with any business is trying things that are different that set you apart from the rest. A very small percentage of business people use the benefit of web casting. With blogging alone only 7% of Realtors even write a blog. If you want an opportunity to create your own niche. Now is your chance.
Let’s face it, cold calling stinks. Most people don’t want to do it. Yet cold calling is one of the best ways to build your business. However the cold calling I’m talking about isn’t the kind in which you pick up a phone book and start calling random people. I’m talking about Internet leads. Phoning Internet leads isn’t really cold calling since these leads took the time to contact you. They either emailed you or submitted a form with there contact information to your website. These are the kind of leads you want, and these are the leads you need to stay on top of. When most agents get a lead. They’ll call that person once. Maybe twice, and then don’t even bother to follow up. You want to be calling this person every single day until they answer. Be a little aggressive. Remember they took the time to contact you. So obviously they need help with some aspect of there Real Estate search. Once you finally contact them, send them listings. Constantly follow up with them. Any Realtor knows that your database is the lifeblood of your business. Take advantage of it. It’s all a numbers game. The more people you contact, the better chance you have of getting business. As far as fear is concerned, get over it. It can be nerve racking to pick up that phone and call a person whom you never spoke with before. But what is the worst that can happen. They say no. Ouch that hurt. Just move on to the next one. Think of this way. With every person you call, the closer you get to hearing yes. Feel better now. Great, now pick up the phone and start calling.
For many years Real Estate agents used traditional methods of advertising to promote their business. Post cards, bus benches, cold calling, etc. However times have changed. Agents are dropping out of the market like flies for many reason. The obvious one is that it’s a difficult market out there. People are losing there homes and obtaining financing isn’t what it used to be. But another reason is because the old ways of doing business are obsolete. Cold calling FSBOS and expired listings just doesn’t work anymore. Why? Because people are tired of the car salesman type. They don’t want to be forced or coerced. This is why most consumers flock to the Internet for most of there Real Estate needs.
Buyers can go online and search through thousands of homes with just a few clicks of a mouse. Because of the Internet, buyers and sellers are smarter and more up to date with current market trends. Because of the popularity of the Internet, Internet marketing is a must if you want to survive in this business. Facebook, Twitter, WordPress, these social networks are designed for you to interact with thousands of people. People that you would have never meet if you just cold called all day. But just starting a Facebook account and letting it sit there won’t do the trick. In order for Internet marketing to work. You have to build relationships with people. When your at a party, do you just hand people your business card and say, “Hi, I’m a Realtor”? Of course not. Wouldn’t you rather do business with your friends then complete strangers?
This is the beautiful thing about internet marketing. Your getting people to come to you rather then the other way around. As far as your website, it doesn’t have to be perfect. But it needs to be user friendly and full of content that buyers and sellers want. As a whole, if you want to make it in this market, internet marketing is a must. If you ignore this fact, you it at your own peril.