I came across an article yesterday from Cnet news that caught my attention. The article was about a study conducted by a psychologist from the University of Scotland. The study suggested that using Facebook enhances your intelligence while Twitter in lamens terms, makes you dumber. Her arguments are that Facebook increases your working memory since your trying to keep up with the ever increasing amount of friends one networks with. Twitter on the other hand, since it is a micro blog, reduces your attention span and working memory. To play devils advocate, I can see her point in contrasting both networks. Facebook does have a number of applications to use within its network, where as twitter is a very condensed platform considering it’s a micro blog. But to somehow suggest that using one network over the other will make you more or less intelligent is just flat out wrong. It’s how you use these networks that should measure one’s “intelligence.” If you can use Facebook and Twitter to market your business and make a substantial profit, then you’re a pretty smart person. If you just open a Facebook and Twitter account and expect business to come your way, then you need to smarten up. If the article in question proves anything, it shows how so many people still don’t understand social networking and how it has changed the world. Oh well, now I am going to send out a tweet and lose some brain cells in the process.
Have you ever wanted your own TV show? We’ll with the advances in mobile and Internet technology now you can. With websites such as Ustream. You can broadcast to an audience anywhere in the world with little or no cost. All you need is a laptop or desktop and a web cam. Most computers have built in web cams already. And with a good connection, you can broadcast in almost any part of the world. Web casting allows you to do two things. One is that it makes you an authority on a particular subject. It’s important that each webcast you have focuses on a specific topic. It’s similar to blogging in which each blog you have pertains to a certain theme. The main benefit however is the exposure you gain from web casting. Photos and videos get people’s attention. More so then written text. With one webcast you can reach out to hundreds or even thousands of people. That’s some powerful marketing! How frequently you do the web cast is up to you. I would start off doing it once or twice a week to get your feet wet. Once you’re comfortable sitting in front of a camera, you can do it more often. Ustream is a great site to broadcast from. There are other sites also available. The key with any business is trying things that are different that set you apart from the rest. A very small percentage of business people use the benefit of web casting. With blogging alone only 7% of Realtors even write a blog. If you want an opportunity to create your own niche. Now is your chance.