I had an interesting thought over the weekend.
After reading some of the recent industry hoopla about Lawsuit this, NAR that, and Syndicator the other, and seeing the typical HUGE level of astroturf that the real estate industry seems to tolerate, I thought it would be a GREAT idea to start pointing out all of these CRAP (completely ridiculous astroturf practices) to the general Broker and Agent populace and start ridiculing those who do it in the hope that it will stop.
If you cannot get REAL comments in support of your position, it is POSSIBLE that you should reconsider it. 😉
Not sure what ASTROTURFING is? Well it is a marketing term for simulating a “grassroots” movement in a non authentic way to make your cause seem inevitable / to win people over to your point of view. Take a look at the link to its definition in Wikipedia.
Why do syndicators, bloggers with weak ethics, franchisors, sometimes MLSs and yes even vaunted “news” organizations within the real estate industry feel the need to engage in Astroturfing? Because it works. That said, if you are one of these folks, you have been warned.
The real estate industry often does a more subtle form of astroturfing than its political counterparts. Often they will offer influential bloggers indirect inducements for endorsements. It will never be a direct quid pro quo, but there will be an implied hook, consulting work, advertising and then voila there will be unwavering support of a position in spite of all else. One could argue that this is just the way the game is played and that it is just the good ole boys club.
But when we see an article posted and we then see the first 4 comments be GUSHING praise about it and how it is going to help the industry. It MIGHT be Astroturf. And it MIGHT be less than objective, no?
If we see people magically appear ONLY in the comments when they are about a certain syndicator. It MIGHT be Astroturfing. And it might be less than objective, no?
Not naming ANY names at present, but you have been warned. 😉 #justsayin