Abbott Realty Group (ARG) in San Diego may not have fired the first shot in the “to syndicate or not” battle, but they may have fired the loudest one by far. The 25 agent office in San Diego today officially pulled their syndicated listings, and released a video to their clients and colleagues in the real estate industry to open what looks like a long running battle. Their listings will be pulled from Trulia, Zillow, Realtor.com, Craig’s list and all third party sites.
In the video Jim Abbott, managing broker of Abbot Realty Group offers clear and detailed reasons about his objections to third party lead generating companies, even going to the point of describing how a “buyer lead” is often processed through a call center at a lead generator, and how most third party websites sell advertising space right next to ARG listings to other REALTORS who may or may not be experts in the area.
We have included their video in its entirety below so that you may view the case that they make AGAINST syndicating listings. We invite you to comment after viewing it as to what your views are for your particular firm and area.