Hat tip to the 1000 Watt blog guys for posting about this.
And hat tip to Glen Kelmann who wins the Directors Award for most creative derivative work of listing photos yet. What am I talking about? This:
Go there. And then click on the see video link to the lower right of the photo area. What you will see is a photo slideshow with a twist. Most REALTORS have been doing some form of photo slideshow / semi video sort of thing for a while. This difference from that in two positive ways and a couple of negative ones that I see.
First the Positive:
It is autogenerated from the listings. No worries or hand editing allowed. This means it costs Redfin virtually nothing to produce on a per listing basis.
It has visual impact and displays the list price and bathrooms / bedrooms etc (I used the one that was shown on the 1000 Watt blog.).
While others have done it before, this is the first to do it on a national scale that I am aware of
Now the not so Positives:
The photos don’t (and I get it…they cannot since it is autogenerated) sync up with the voice. When she mentions the bathroons it is showing the kitchens, and when the bedrooms it is showing the bathrooms, etc.
The other negative is that Redfin has used this as a clever place to start pushing the rebate model, and while I am not going to comment on the model itsself, the way the video presents it makes it seem like a cheap sales pitch in my view.
Word is that several others are already working on this solutions / have it underway.
Here’s something to think about. If this is implemented and then almost immediately replicated by individual brokers websites… does one really need syndicators to do cool marketing for listings. I would not think so. It is simply a matter of innovation.
Up until now, others have shied away from this because it is (to one degree or another) a derivative work of the photographer, who holds the copyright (I would think). This tests those boundaries a bit I would think. But for now, it at least earns the title as one of the more interesting derivative works to date.