I goes without saying, but it needs to be said. The REALTOR won one today. REALTOR.com just announced that they are “concluding AgentMatch”. They came to the conclusion that should have been obvious from the start. You cannot RANK agents, or eliminate agents, or guide potential clients to agent based on productions stats (or any other stats).
We learned a few things in this experiment. We learned that using an algorithm to “match” consumers with REALTORS® is misguided. A computer cannot find the best Realtor for someone, just like a computer cannot place an accurate value on a home.-Errol Samuelson
Thank you for getting it.
Not sure how many dollars were wasted in this episode, but that is for Move, Inc’s shareholders to decide. Not me.
Note to others (Zillow, Trulia et al) who may want to do the same thing. It is not possible.
It is a Zestimate of the REALTORS’ individual value to their client and we ALL know that Zestimates…well…Zuck.
Just my .02, but I am PLEASED with this decision. 🙂
PS: (Hat tip to Scott Hack for the link!)