I have read SO MANY real estate industry articles over the years. Typically they are mostly self serving, and very rarely to I see one where I think the whole industry ought to READ and DISCUSS. The recent kerfuffle over Realtor.com’s AgentMatch program left me frustrated, along with many REALTORS who think like I do — that data has no method to sort out which is the BEST REALTOR for a given person. Period.
I argued this point until I was blue in the face last weekend. Today I read Sam DeBord’s post on Inman. Here’s one of many money quotes:
“Real estate is not a cut-and-dry business. There is no carbon-copy transaction. As much as data advocates decry this as a cop-out, and online traffic scrambles for one-touch buying and simplicity in all things, it’s a disservice to the consumer to pretend that a real estate sale can be packaged this way. – Sam DeBord”
I RECOMMEND folks going to Inman and reading this before they go out and join advisory groups and do advanced navel gazing on Technologists behalf to try and find the perfect formula. It is not there. Not because REALTORS are evil, but because real estate is complicated. This post of Sam’s is SPOT ON.
Technology advocates push that REALTORS are all out there trying to deceive people and the truth of it is that most agents are simply out there trying to make a buck by serving others WELL.
And there is NO WAY to precisely find out with technology who the BEST REALTOR for an individual would be.
So education of the consumer is the best way to accomplish what big data cannot. The REALTOR can educate the consumer. The syndicators can try to educate the consumer if they care to. Or they can simply sell advertising. Their call.
But telling the consumer FALSELY that you can guide them to the BEST agent for them using nothing but data and the click of a mouse is fraudulent. Let’s call that as it is, K?
Kudos to Sam DeBord on a great job of writing.