Just in from Agent Genius. They are breaking news about AOL and Move Inc parting ways. And the speculation is on as to what this means for AOL and what they are going to do. They obviously are going to power their site with one syndicator or another.
I could not care less who the winner is in the Syndicator Du Jour game. Seriously. Do. Not. Care.
I do care who the LOSER is. We know who that is. **cough**Move**cough**. (I am NOT buying the “there was very little traffic” spin.) Lets watch the stats for the next three months and see if I am right. The more someone gives an EXCLUSIVE to a news site saying that they are “not sweating it”, the more I am writing a blog post saying that I am “not BUYING it.” Quote me on that.
And I think it is about time. REALTOR.com is for REALTORS. Not for a third party, publicly owned syndicator to control. The whole game of hostage taking where NAR owns the brand, but they own the website, giving both Move and NAR the opportunity to play the blame game for all of their stupid ideas in the name of fairness makes me ANGRY. REALTORS can hold neither responsible and BOTH are culpable. It is stupid.
Others got into the action a bit today (a great read from a blogger with some experience with syndicators and their issues) with the sentiment that Move should simply give R.com BACK to NAR so it can compete as a true syndicator. While I think that would be GREAT if it would happen, I do not think that it will be that easy. One can only hope. I for one think that they need to hit rock bottom first. As someone pointed out in the comments of Bob Bemis’ post, Move is publicly traded.
I know that I may be the only one left in REALTORville who wants R.com to fail to the point that Move will get rid of it and it can become and STAY a cost center at NAR instead of a profit center for a company who has NO stake in protecting the REALTOR, but hey I am willing to say it. Or am I? Anybody else think that this would be the right thing for the industry?
What does the rest of REALTORville think? Is it about time to take the R back and own our online presence? Maybe an unsolicited offer from NAR to buy out Move once the price gets low enough?
One can only hope that a few more online giants split ways with Move. That would pave the way for a smaller and less pricey transaction. Let’s get the stock price down to where it was when Russell Shaw suggested REALTORS think about buying their name back the FIRST time. 🙂 (hat tip: Russell Shaw) The Real Estate industry should have listened to him then…
Seriously. I thought it was a good idea then! What do you think?