AOL and Move, Inc have announced a marketing agreement that will allow Move, Inc., parent company of REALTOR.com to power AOL real estate search.
According to executives from each of the companies:
“Our new relationship with AOL Real Estate is an exciting opportunity for Move to once again deliver on our commitment to connect agents with large, high-quality audiences of potential buyers,” said Move, Inc., Chief Executive Officer Steve Berkowitz. “By remaining focused on delivering an exceptional user experience, accurate data, and high value products, Move continues to build our category leadership to the benefit of consumers, agents and brokers. We’re excited to move forward with AOL and use our combined strengths to help agents and advertisers grow their businesses.”
“AOL will be doubling down on our strategy in 2011,” said Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc. “As part of that effort, we will be partnering with companies in areas that add strength to the consumer experience and drive profitability for AOL.”
The net effect of the deal is expected to be that AOL will be provided syndicated listings from Move, Inc. and that they will jointly work towards sales efforts to REALTORS, brokers and other advertisers. Financial terms of the deal were not made available.