Market Leader has announced that they and DotLoop have been selected by Keller Williams to power a new Keller Williams marketing platform, The new platform is set to be rolled out at the Keller Williams Family Reunion later this year.
“The launch of this platform is a bold move by Keller Williams and a major product innovation for Market Leader,” said Steve Murray, editor of REAL Trends, a leading source of analysis and information on the residential brokerage industry. “The real estate industry has talked for years about the need for integrated solutions. , but to my knowledge, this will be the first time it’s been done.”
The details of the platform as well as what it will accomplish still have yet to be seen. According to the press release:
“Market Leader is proud to have been chosen by Keller Williams to provide a single, seamlessly integrated system to manage their associates’ web sites, lead generation, contacts, and all of their marketing materials,” said Ian Morris, CEO of Market Leader. “This innovative solution will help tens of thousands of agents manage their business while also providing them with ongoing access to a wealth of other services designed to help them accelerate their growth and success.”
More details on this as news is available.