It’s no secrect that the strongest marketing plan for recruiting agents to Keller Williams is, well, recruiting. KW pays agents, by way of profit sharing, for bringing on new agents. In theory it sounds great, and for some it is extremely profitable, but for one Keller Williams recruiter and coach it wasn’t enough. Genny Williams left Keller Williams in search of an office that “valued professionalism and talent as much as she did.”
Apparently she found what she was looking for in RE/MAX Adantage South because nearly 30 agents from her former KW office quickly followed her. The technology tools, support and vast resources offered by the office AND RE/MAX, coupled with the reputation and credibility of Robert and Vicki Scott (Broker/Owners of RE/MAX Advantage South) made it a no-brainer for Williams and her fellow agents to join them. She brought with her 200 listings and the top 20% of her old firm’s agents.
One of those agents, Scott Howell left RE/MAX previously to join Keller Williams and then came back to RE/MAX. “The profit-sharing tree at Keller Williams was an attractive concept, but when all the office’s top producers went to RE/MAX, all the profit went with them,” Howell says. “There’s been a slow down in business here due to the housing market and the economy. But since coming back to RE/MAX, I’ve seen a boost in business; I just wrote three contracts. Things are definitely selling better.”
Scott and his staff at RE/MAX Advantage South have worked tirelessly to interview and train all of the newcomers and couldn’t be happier with the flood of new agents. He noted “In our first LeadStreet training class, one of new agents said, ‘I feel like I’ve come from a Tupperware party to a real business,'” says Scott, who employs an in-house Web/IT trainer. “These agents needed a stronger Web and marketing presence; they didn’t have that at their old office to grow their businesses, and now they do. Genny brought amazing mentoring, coaching and accountability skills, merging the best of both worlds.”
According to Williams, “the grass IS greener on the side.” “Real estate companies talk about having integrity all the time,” she says. “But with RE/MAX, the integrity is there and no one has to talk about it or prove it. We’re all very happy with this move and everyone’s getting down to business.”
This appears to be an example of a KW office apparently gone bad. I personally have known of at least one top producing agent/team leader with Keller Williams who left the profit sharing opportunity to go back to his former Coldwell Banker office here in Nashville because the grass wasn’t greener. But I also know and work with several One Hundred and One Dalmatians dvd
wonderful agents who are with and love KW. To me it’s all about the broker you work with, the level of support you get, and the technology offered among others and what it costs you to have those tools. Just last night I had a meeting about short sales with some fellow agents in Brentwood and one of the agents was a Keller Williams agent who was with an unknown broker when she first obtained her license and was having a hard time with not being recognized so she decided to move to a nationally known brand. I asked her why she chose Keller Williams and she paused for a second think to about it and responded… “because the agent tirelessy recruited me.”