Ratings systems seem to be all the rage these days, Everybody wants to “win” with the consumer by creating a way for you to mistrust one person over another.
This is my problem with Angie’s List, Yelp and the rest. Angie doesn’t CARE about the quality of each rating. She is concern only to the extent that people PAY to be a member. (harsh but true.)
So lets apply this to the latest ratings system AgentMatch, foisted upon the REALTOR by none other than Realtor.com. Folks are not happy about that. Let’s consider the following.
1) Finding an agent is NOT like going to E-Harmony.com. Seriously. You do NOT need Dr Neil Clark Warren to match you to a “perfectly compatible” REALTOR soulmate.
2) What you DO need is a competent agent, who will help you market your home, and who will provide you with HONEST feedback during the process.
3) Check out Agent Match . It purports to be able to find you the best performing agents in your neighborhood. Seriously? That is about as dumb as if Zillow claimed they could put a VALUE on your home…oh wait…nevermind. Is there a BEST agent to market your home? I would agree that there are some you would NOT want to do it. But is there really a BEST and / or a WORST? I think not.
Ok so here’s my proposal.
Agents need a Syndicator rating system. Based on Accuracy of Data, Time to Remove Sold Listings, and about 100 other things that I can think of.
And yeah, arrogance is one of the factors. A BIG one.
I am a tech guy, but I am getting REALLY tired of tech guys contorting data to make it make them money without bothering to worry about the truth.
Here is the truth.
The RIGHT agent is one that establishes a GREAT working relationship with the seller and creates a GREAT customer experience.
Using data to try to divine that is about as dumb as Zillow trying to divine the value of a home that they have never been inside. It does not work.
A friend of mine had a motto on his desk. “Data, when tortured long enough, confesses to anything.” More truth.
Seriously? Does REALTOR.com think that they can find the BEST performing agents in a neighborhood? or is this more “for entertainment value only” gamesmanship like Zestimates. Except with a person’s reputation.
I think it is gamesmanship.
What do you think?