The recent announcement by Facebook that they will be incorporating a search of the Facebook Graph into their search has stirred conversations among online marketers around the world, as well as specifically in the real esate industry. Search engine experts differ on how much impact that Graph Search will have over the long term, but there are a couple of strong implications that can be drawn from Facebook’s beta launch of it.
1) Facebook clearly wants to challenge Google for the market and mind share of search. Will a billion accounts worldwide, they are a significant challenger to Google in the long run.
2) Facebook also clearly has more in depth knowledge of their users, allowing them to customize searches based on many more factors than the google algorithm.
3) It is a space that REALTORS should watch and leverage to build their businesses. Even though we do not know the long term implications, we DO know the implications of being late to arrive to the party (so to speak).
Several real estate industry sites have started to examine marketing on Facebook more closely. Real Estate Webmasters whose forum has one of the largest groups of tech savvy agents have opened up a forum specifically for discussing what strategies work on Facebook.
The conversation has been somewhat limited because there are a relatively small number of beta accounts at the moment, but that will change and more blogs / commentary will follow quickly.
So what do you think that this means for REALTORS?
We welcome your opinions below.