According to a Las Vegas Sun story posted here, Wardley Real Estate has cut ties with franchisor Coldwell Banker and have aligned themselves with Leading Real Estate Companies of the World, a franchisor that focuses less on national advertising and branding and more on creating a referral network between brokerages around the country.
“We strongly believe the money we would have spent with Coldwell Banker going forward can be invested much more productively here in the Las Vegas community,” Jeff Sommers, president of Wardley Real Estate, said in a company statement.
This reflects similar views of a number of franchisees who would rather pay marketing costs directly…and locally than work as part of a coordinated nationwide effort.
The sole remaining Coldwell Banker franchisee in Las Vegas is Coldwell Banker Premier Realty, whose owner Bob Hamrick commented that they are happy to be once again the only Coldwell Banker franchise holder in Las Vegas. He indicated that the strong Coldwell Banker presence in California aided their brokerage in sales in the Las Vegas market.