In an apparent continuing bid to woo the younger generations of potential buyers, Century 21 is buying real estate in We City, a mobile game that is only currently available on iPhones, iPads and other Apple based devices.
“CENTURY 21 agents are connecting with the next generation of buyers and sellers,” said Bev Thorne, chief marketing officer of Century 21 Real Estate LLC. “We’re proud to be at the center of a new frontier in marketing, which enables gamers to interact with our brand in an expected and exciting way.”
While in the eyes of some, this is a ground breaking marketing effort, other industry observers view the audience as too young and limited to very few ‘eligible buyers”.
Will this effort at branding to a new generation pan out? Time will tell.