With RE/MAX, Coldwell Banker, and Century 21 among the first franchisor / publishers to join in, Move Inc owned ListHub, a syndication service, has formed the Real Estate Network or REN. As announced in their press release, ListHub envisions this as a way to better control how listings are viewed.
“ListHub’s Real Estate Network answers an industry need to promote listings on high-visibility franchisor and broker network websites in a way that maximizes and ensures broker control,” said Move CEO Steve Berkowitz. “As an organization committed to online property listing integrity and respect for the content owner’s rights, this is an industry-friendly initiative Move is uniquely positioned to lead. We are excited to expand the value we bring to our broker and franchise customers, as well as to our MLS partners.”
The new network will include over 376 MLSs and 43,000 brokerages who will have the opportunity to syndicate their listings to the network.
“ListHub’s Real Estate Network will enable us to offer accurate and timely information for display with a single set of nationwide rules so we can connect with more consumers and drive more value for our sales associates,” said Margaret Kelly, chief executive officer of RE/MAX. “The Real Estate Network is a welcome opportunity to compete on an equal footing with non-industry sites and provide broad exposure for listings represented by many different brokers.”
Is this a response to the ongoing debates at NAR regardling MLS rules? For large franchisors, this move appears to free them to compete on the same playing field as Zillow, Trulia and other synicators.