Real estate social media site Activerain recently announced some new features that they are making available through a subsidiary called Realtysoft. Essentially, Activerain is gathering MLS IDX feeds from across the United States and Canada, and providing the repackaged data back to real estate agents for use on their websites, blogs, etc. This service is currently being provided “free”.
This is likely to be a limited time offer – as Activerain is in the profit generation business (as is any company of course). It remains to be seen how Activerain intends to turn a profit (or benefit) from providing this service. There are a variety of profit models that they could utilize. Some possibilities include:
Selling of ad space – most likely to real estate agents
Exportation of the MLS IDX data to another site that they own (similar to what they did with Localism) – followed by charging of agents for being the “local expert”
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Combining the MLS IDX data feeds from the various regional MLS systems – into a national listing aggregation site ala Realtor.com – and then either selling featured ad space, or even charging referral fees to real estate agents for leads generated through the national site
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Charging agents annual/monthlydues for the use of the service
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The list goes on and on with the possibilities. Once Activerain gathers sufficient MLS IDX feeds from across North America – the field is really wide open for how they intend to generate revenue from its use.
The most likely route of course is to charge real estate agents in some form or fashion. Whether it be straight forward on the front end (monthly fees), or somewhere on the back end (referral fees for leads, or featured ad space), real estate agents are the most likely candidates to be the profit generator for Activerain.
[Side note: which is somewhat ironic I think….real estate agents give away something to Activerain for basically free, and then Activerain takes what was given to them, repackages/markets it and then charges the very real estate agents to make a profit, what was given to them in the first place. Really doesn’t make a whole lot of sense to me from a real estate agent perspective, but anyway…] Charlotte’s Web ipod Big Fish release
Currently, Activerain has IDX feeds from local MLS systems in the following states:
Alaska, Arkansas, California, Florida, Georgia, Idaho, Illinois, Maryland, Michigan, Minnesota, Nevada, New Jersey, New Mexico, North Carolina, Oregon, South Carolina, Tennessee, Texas, Vermont, Virginia, West Virginia, Wisconsin – and Ontario Canada
They have announced that COMING SOON, they will have the following additional states:
Alabama, Deleware, Iowa, Kentucky, New York, Ohio, Pennsylvania, Washington – and Alberta Canada