“It is better to be quotable than to be honest.”- Tom Stoppard
Archives for January 2012
“Criticism is prejudice made plausible.”- Henry Louis Mencken (1880-1956)
“Copy from one, it’s plagiarism; copy from two, it’s research.”- Wilson Mizner (1876-1933)
Yeah, this is a tough economy right now, but you have a choice. You can give up or change what it is that you do. That is the great thing about our industry. We are very much free to build our business how we want to. Don’t want to work with foreclosures? There are luxury homes. Don’t see the market rising for luxury homes, then there is relocation.
One of the facts about the real estate industry today is that there is going to be consolidation. Brokerages get bought out and assimilated by stronger firms. The difficult real estate economy makes this simply a matter of course. Coldwell Banker has announced the acquisition of Keller Williams Gold Coast in Chicago’s 4 office and around 200 agents.
Under the terms of the deal as reported here, the organization will operate under the Coldwell Banker banner, the companies said. Coldwell Banker Residential Brokerage (who is the acquiring brokerage) is part of NRT, which is a subsidiary of Realogy, which is also the franchor. The brokerage currently has 3,300 sales associates and is the largest brokerage firm in the US.
“We are excited about adding this highly reputable group of real estate professionals to our company, expanding our city team and growing our already significant market share,” said Fran Broude, president and COO of Coldwell Banker Residential Brokerage, in a statement.
“In America, anybody can be president. That’s one of the risks you take.”- Adlai Stevenson (1900-1965)
“Always do right- this will gratify some and astonish the rest.”- Mark Twain (1835-1910)
“Sanity is a madness put to good uses.”- George Santayana (1863-1952)
Pinterest’s member list has grown exponentially in just a matter of months. They have quickly gained just over 4 million members since their launch. It’s a site lovingly referred to as “fantasy football for girls.” While the new social sharing site has a large female following, male followers are quickly coming aboard. Pinterest is a site geared towards things like interior design, fashion, DIY & crafts, photography and home décor. It is meant to be a site for individuals to connect but your business should be engaging here as well.
Why Your Business Should Be There
Social Engaged Users: Individuals from around the internet are sharing their likes, styles and know-how with each other and resharing. This site isn’t about getting followers. Pinterest is meant to simply find cool stuff and share it. It’s a way for you to stay on top of what is trending with your audience.
Visually Building Links: Talk about an SEO win! The site works by users sharing an image from a website but the image links back to the original website. Even when something is ‘repinned’ the link still points back to the original website.
Branding Your Company’s Style: Pinterest is a great way to allow your audience to get a sense of your company style and direction. Also having others pin or repin your boards allows your brand to become marketed and raved about. That says a lot about your brand to have a community sharing and talking about you.
Local Links & SEO: More and more people are using “Jupiter, FL” or “Your City, Your State” in comments and links whenever they can. Featuring local links about your community will showcase your awareness of your market.
Marketing Tips & Pinning Etiquette
Think of the Audience: The Pinterest community has been mostly geared toward design, fashion, DIY & Crafts, photography, home décor, and interior design. When categorizing your boards make them useful to your audience. Some examples of a few boards might be: Wine & Food in City, City Name Faces, City Name Places, Kitchen & Dining Spaces, etc.
Your Pin Should Be Awesome: A photo that you use to pin to a board should be stunning. Since pins take you back to the original website, you want people to be intrigued.
It’s Not All About You: A really bad strategy would be cramming your boards with your products (homes) only. You should act as an individual, be helpful to others, and share with/for others.
So are you ready to using Pinterest? Pinterest is by invitation only. You can go to the website and request an invite or if someone you know has an account, simply ask them to send you an invitation. Once you are a member, invite as many people as you want from your sphere and network. Pinterest does not allow businesses to blatantly promote themselves.
“Attention to health is life’s greatest hindrance.”- Plato (427-347 B.C.)