Let’s face it, cold calling stinks. Most people don’t want to do it. Yet cold calling is one of the best ways to build your business. However the cold calling I’m talking about isn’t the kind in which you pick up a phone book and start calling random people. I’m talking about Internet leads. Phoning Internet leads isn’t really cold calling since these leads took the time to contact you. They either emailed you or submitted a form with there contact information to your website. These are the kind of leads you want, and these are the leads you need to stay on top of. When most agents get a lead. They’ll call that person once. Maybe twice, and then don’t even bother to follow up. You want to be calling this person every single day until they answer. Be a little aggressive. Remember they took the time to contact you. So obviously they need help with some aspect of there Real Estate search. Once you finally contact them, send them listings. Constantly follow up with them. Any Realtor knows that your database is the lifeblood of your business. Take advantage of it. It’s all a numbers game. The more people you contact, the better chance you have of getting business. As far as fear is concerned, get over it. It can be nerve racking to pick up that phone and call a person whom you never spoke with before. But what is the worst that can happen. They say no. Ouch that hurt. Just move on to the next one. Think of this way. With every person you call, the closer you get to hearing yes. Feel better now. Great, now pick up the phone and start calling.
Archives for August 2009
Last week the twitterverse was ablaze with news that one innocent tweet by a disgruntled tenant could be used as grounds for a libel lawsuit by the management company of her previous apartment.
Amanda Bonnen, the defendant, is said to have damaged the management company’s reputation when she tweeted (to all 20 of her followers) her discontent with mold in her rental’s bedroom and claimed the management company, Horizon Realty of Chicago, thought it was okay to live with it.
Horizon Realty, seemingly miffed about the perceived damage to their brand, slapped Amanda Bonnen with a $50,000 libel suit and remarked to the Chicago Sun Times that they are a “Sue first, ask questions later.” kind of company. Nice one!
What went from being a small mold problem with a single tenant has now exploded into a national publicity nightmare for Horizon Realty which later released a press release saying the comment was tongue-in-cheek and not meant to be taken seriously.
So where did Horizon Realty go wrong? Aside from the absolutely idiotic comment that they would rather sue and waste money than to resolve the issue I think people, as a whole, are fed up with corporations and are increasingly viewing them as diabolical entities designed to work against the average Joe or Jane.
For their troubles, Horizon Realty is now one of the most talked about real estate management companies in the country (not in a good way). Read through the comments in the Sun-Times and you’ll even see a couple of people with appointments to see Horizon Realty managed rentals who are now running in the other direction. This story of David vs Goliath has even been picked up by the Wall Street Journal, Washington Post and The San Francisco Chronicle drawing national attention to the case.
In all fairness to Horizon Realty, it’s worth mentioning that they are filing this suit in response to a class action suit filed by Amanda Bonnen against the company but that almost seems besides the point now. It’ll be interesting to see how this develops and to what extent this hinders the company’s ability to gain new renters for their properties in the Chicago area.
Image Credit: striatic